Three decades of experience, working for your brand.
Starboard Wine offers strategic consulting that helps you refine processes, strengthen your label, and build a sustainable wine business.
Wine Consulting
Will Shields
Why Starboard Wine?
Starboard Wine provides support at any stage of the winemaking journey. Whether you are refining an existing label, launching a new brand or managing rapid growth, Will Shields brings a thoughtful and considered approach to every project.
His consulting style is collaborative, practical and focused on solutions that work. With more than 30 years of hands-on experience across vineyards, wineries and business operations, Will understands that making wine is only part of the picture. Building a wine business that lasts requires clear strategy, steady guidance and technical expertise. That is what Starboard Wine delivers.
Services
Production planning
Fruit selection & sourcing
Winery partnership
& logistics
Vintage planning
Label approval & packaging guidance
Trade support & representation
