Advice that cuts through.
For wine businesses that want to work smarter, not harder. No jargon, no ego, just practical, expert advice tailored to your goals.
Wine Consulting
Will Shields
Why Starboard Wine?
Starboard Wine offers practical support at any stage of the winemaking process. Whether you're refining a label, starting fresh, or managing rapid growth, Will Shields brings a refined, considered approach to every project.
His consulting style is straightforward, collaborative, and focused on finding smart solutions that work. With hands-on experience across the full production, he knows how to move things forward. Making wine is one thing, building a wine business is another.
Services
Production planning
Fruit selection & sourcing
Winery partnership
& logistics
Vintage planning
Label approval & packaging guidance
Trade support & representation
